Build a Dividend Portfolio You Can Manage With Confidence and Create the Income You Need to Retire

Clear rules for what to buy, hold, and sell. Built for Canadian and U.S. DIY investors. You keep control. You stop second-guessing.

DSR PRO: ~~$497~~ $347/year CAD, locked in for life

Million Dollar Journey readers save $150 every year

Join DSR PRO Now See Everything Included

4,000+ members since 2013 · 60-day money-back guarantee · Instant access

Built by Mike Heroux, former private banker, B.B.A. (Marketing & Finance), MBA.

In partnership with

This offer is reserved for Million Dollar Journey readers: $150 off DSR PRO and $80 off DSR Regular, every year, for as long as you stay a member. The coupon is applied when you click any button on this page.

Is Dividend Stocks Rock right for you?

Have you wanted to invest by yourself but do not know where to start?

Did you start on your own and now feel stuck?

Are you overwhelmed by the information out there?

Do you have losers in your portfolio and no rule to decide if you keep them?

Do you hold too many stocks and call it diversification?

Do you check your portfolio every day and still feel unsure?

If you answered yes to any of these, keep reading. DSR was built for you.

Every DIY dividend investor runs into the same 10 problems

Fear of investing a lump sum at the wrong time
Chasing high yield instead of dividend growth
Too much money in one sector
No rule for when to sell a loser
Financial ratios that make no sense
No buying process, so every purchase feels like a guess
Fear of a dividend cut you did not see coming
No idea how to turn a portfolio into retirement income
Decisions driven by headlines and emotions
Paralysis by analysis

More information does not fix these. A process does. DSR is that process.

How DSR works

Step 1. Know what belongs in your portfolio

Most portfolios are built without clear rules. This creates unwanted positions (don’t know when to sell), too many stocks (aka diworsification), and paralysis by analysis.

DSR shows you portfolio gaps in minutes with graphs and the Dividend Triangle: a focus on revenue growth, earnings growth, dividend growth.

Create dividend income without sacrificing quality.

Step 2. Make Dividend Investing Decisions With Confidence

You don’t need fancy algorithms and annual reports. We review 1,200+ Canadian and U.S. stocks quarterly for you: rating, Dividend Safety Score, investment thesis, risks, and dividend perspective in plain English, on one page.

You know what to buy, and what to do when a holding goes wrong.

Step 3. Turn your holdings into an income plan

The market throws curveballs. DSR guides you through the noise so your dividends keep paying you.

Worried about a holding? Ask at the monthly webinar and get a clear answer.

Your Million Dollar Journey discount, locked in for life

Join from this page and your renewal stays at the discounted price for as long as you remain a member. Your price will never increase. The coupon is applied for you at checkout.

BEST OPTION

DSR PRO

~~$497~~$347

per year CAD, locked in for life

You save $150 every year

Screener, 1,200 stocks
Stock cards and portfolio models
Industry reports
Dividend Simplified course
Weekly newsletter and buy list
Monthly private webinar
Portfolio dashboard and PRO reports
Portfolio performance tracker + notes
Stock comparison tool
Quarterly analyst reviews of your holdings
Weekly update emails
Priority support (emails answered by DSR founder)
PRO forum

Join DSR PRO Now

Coupon MDJ150 applied at checkout

DSR Regular

~~$247~~$167

per year CAD, locked in for life

You save $80 every year

Screener, 1,200 stocks
Stock cards and portfolio models
Industry reports
Dividend Simplified course
Weekly newsletter and buy list
Monthly private webinar

Join DSR Regular

Coupon MDJ80 applied at checkout

Risk-free guarantee (1st time members). Try DSR for 60 days. If it is not for you, email us and get a full refund. No forms, no questions.

What this would cost elsewhere

Stock screener with 10-year data	$100
Investment newsletter with a buy list	$100
10 live Q&A sessions with a former private banker	$500
Portfolio tracking with analyst coverage	$300
Dividend Simplified buy and sell course	$150

Total: over $1,100. DSR PRO is $347 with your Million Dollar Journey discount. And you get all of it from one process instead of five sources that disagree with each other.

Watch the PRO dashboard in two minutes

See a sample PRO report (PDF)

What 4,000+ members say

“One of the things I value most, Mike, is your level of expertise and experience. I like that you have an MBA in Financial Services, and 10 years plus experience in client wealth management at National Bank. With this background, you can dissect and focus on the key points in company financial reports and convey them to your DSR members. This talent shines through in your webinars and videos.”

Bruce, DSR PRO member since May 2021

“Thank you for your great service and the confidence you have given me to invest on my own. Dividend growth investing is the key to my retirement.”

Robin, DSR PRO member since June 2022

“I really like the Dividend Pro piece because as a DIY investor, even though I think I’m doing a fairly good job managing my account, I like having someone else’s perspective. It is nice to get information in layman’s terms, especially when the investment world is so filled with jargon.”

Royan, DSR PRO member since September 2017

“Every time I have sent an email to DSR, Mike has personally responded with helpful input.”

Rick U, DSR PRO member since September 2017

Why I built DSR

I spent 10 years as a private banker. I watched smart people freeze when it came time to decide what to buy, when to sell.

I have managed my own dividend portfolio for 23 years, through 2008, 2020, and 2022. What kept me invested was a process and clarity, not hope and gut feelings.

I built DSR in 2013 to hand you that process. Now it’s your turn to invest with conviction.

Mike Heroux
Founder, Dividend Stocks Rock

Questions I get before people join

How do I get the Million Dollar Journey discount?

Click any button on this page. Coupon MDJ150 (DSR PRO) or MDJ80 (DSR Regular) is applied for you at checkout. If you do not see the discount on the order summary, type the code in the coupon box before paying.

Is this a free trial?

No, but your subscription comes with a 60-day money-back guarantee (first time members only). Email us within 60 days for a full refund.

What does “locked in for life” mean?

Your renewal stays at $347 CAD (PRO) or $167 CAD (Regular) for as long as your membership stays active. Your price will never increase.

I invest in U.S. stocks. Is DSR for me?

Yes. We cover 1,200 Canadian and U.S. stocks, and half of our portfolio models are U.S. only. Webinar and newsletter content are 50% Canadian, 50% U.S. Prices in Canadian dollars.

PRO or Regular?

Regular covers research and education. PRO adds the tools to bring you to the next level: The PRO dashboard, quarterly reviews of your holdings, weekly update emails, and the performance and analysis tools. Holding 15+ stocks across more than 4 accounts? PRO pays for itself in time saved.

Are these stock recommendations?

No. DSR provides education, tools, and support to help you make better decisions.

Everybody deserves a stress-free retirement

Tired of guessing what the next headline will do to your portfolio? It does not have to be this way.

With DSR, you have a process, clarity, and a portfolio of holdings you trust. When a stock drops, you know your rule.

Million Dollar Journey readers: $150 off PRO, $80 off Regular

Join DSR PRO Now Join DSR Regular

60-day money-back guarantee · Price locked in for life

Invest with conviction. Enjoy your retirement.

DSR provides education and tools for DIY investors. Nothing on this page or inside the membership is personalized investment, tax, or legal advice. Dividends are not guaranteed and past performance does not predict future results. Do your own due diligence.