Build a Dividend Portfolio You Can Manage With Confidence and Create the Income You Need to Retire
Clear rules for what to buy, hold, and sell. Built for Canadian and U.S. DIY investors. You keep control. You stop second-guessing.
DSR PRO: $497 $347/year CAD, locked in for life
The lifetime discount ends Monday, September 28
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4,000+ members since 2013 · 60-day money-back guarantee · Instant access
Is Dividend Stocks Rock right for you?
If you answered yes to any of these, keep reading. DSR was built for you.
Every investor runs into the same problems
- Fear of investing a lump sum at the wrong time
- Chasing high yield instead of dividend growth
- Too much money in one sector
- No rule for when to sell a loser
- Financial ratios that make no sense
- No buying process, so every purchase feels like a guess
- Fear of a dividend cut you did not see coming
- No idea how to turn a portfolio into retirement income
- Decisions driven by headlines and emotions
- Paralysis by analysis
More information does not fix these. A process does. DSR is that process.
How DSR works
Step 1. Know what belongs in your portfolio
Most portfolios are built without clear rules. This creates unwanted positions (don’t know when to sell), too many stocks (aka diworsification), and paralysis by analysis.
DSR shows you portfolio gaps in minutes with graphs and the Dividend Triangle: a focus on revenue growth, earnings growth, dividend growth.
Create dividend income without sacrificing quality.
Step 2. Make Dividend Investing Decisions With Confidence
You don’t need fancy algorithms and annual reports. We review 1,200+ Canadian and U.S. stocks quarterly for you: rating, Dividend Safety Score, investment thesis, risks, and dividend perspective in plain English, on one page.
You know what to buy, and what to do when a holding goes wrong.
Step 3. Turn your holdings into an income plan
The market throws curveballs. DSR guides you through the noise so your dividends keep paying you.
Worried about a holding? Ask at the monthly webinar and get a clear answer.
Build Your Retirement Paycheck Workshop
Live on Wednesday, September 30 at 1 pm ET
“Will my portfolio pay me in retirement, or am I just hoping?” In this live workshop, we answer that question with a plan instead of hope.
1. Diagnose your income gap
- Know the gap between what your portfolio pays and what retirement costs
- See where your income is concentrated
- Flag the holdings that put your paycheck at risk
2. Design your paycheck
- A withdrawal order that defers taxes as long as possible
- The right cash reserve: product, amount, duration
- A clear selling order, so you never hesitate
3. Deploy next year’s paycheck
- Walk out with a one-page plan for next year’s paycheck
- Don’t pay fees to ETFs or financial firms so they decide your income
- Act before the market decides for you
Bonus: a plan for your spouse. Leave a plan your better half can follow.
For DIY dividend investors within 10 years of retirement or already retired. Not for yield chasers or strategy hoppers. Live guidance, plus the replay and worksheets.
Not for sale separately. Included when you join DSR Regular or PRO by Monday, September 28. Existing members are in.
Lock in your price for life
The lifetime discount ends Monday, September 28 at midnight ET. Join before then and your renewal stays at the discounted price for as long as you remain a member. After that date, the coupons stop working.
DSR PRO
$497$347
per year CAD, locked in for life
You save $150 every year
- Screener, 1,200 stocks
- Stock cards and portfolio models
- Industry reports
- Dividend Simplified course
- Weekly newsletter and buy list
- Monthly private webinar
- Portfolio dashboard and PRO reports
- Portfolio performance tracker + notes
- Stock comparison tool
- Quarterly analyst reviews of your holdings
- Weekly update emails
- Priority support (emails answered by DSR founder)
- PRO forum
Coupon DSR150 applied at checkout
DSR Regular
$247$167
per year CAD, locked in for life
You save $80 every year
- Screener, 1,200 stocks
- Stock cards and portfolio models
- Industry reports
- Dividend Simplified course
- Weekly newsletter and buy list
- Monthly private webinar
Coupon DSR80 applied at checkout
What this would cost elsewhere
| Stock screener with 10-year data | $100 |
| Investment newsletter with a buy list | $100 |
| 10 live Q&A sessions with a former private banker | $500 |
| Portfolio tracking with analyst coverage | $300 |
| Dividend Simplified Buy and sell course | $150 |
| Private Live Workshops | $297 |
Total: over $1,400. DSR PRO is $347 with the lifetime discount. And you get all of it from one process instead of six sources that disagree with each other.
Watch the PRO dashboard in two minutes
What 4,000+ members say
“One of the things I value most, Mike, is your level of expertise and experience. I like that you have an MBA in Financial Services, and 10 years plus experience in client wealth management at National Bank. With this background, you can dissect and focus on the key points in company financial reports and convey them to your DSR members. This talent shines through in your webinars and videos.”
Bruce, DSR PRO member since May 2021
“Thank you for your great service and the confidence you have given me to invest on my own. Dividend growth investing is the key to my retirement.”
Robin, DSR PRO member since June 2022
“I really like the Dividend Pro piece because as a DIY investor, even though I think I’m doing a fairly good job managing my account, I like having someone else’s perspective. It is nice to get information in layman’s terms, especially when the investment world is so filled with jargon.”
Royan, DSR PRO member since September 2017
“Every time I have sent an email to DSR, Mike has personally responded with helpful input.”
Rick U, DSR PRO member since September 2017
Why I built DSR
I spent 10 years as a private banker. I watched smart people freeze when it came time to decide what to buy, when to sell.
I have managed my own dividend portfolio for 23 years, through 2008, 2020, and 2022. What kept me invested was a process and clarity, not hope and gut feelings.
I built DSR in 2013 to hand you that process. Now it’s your turn to invest with conviction.
Mike Heroux
Founder, Dividend Stocks Rock
Questions I get before people join
Is this a free trial?
What does “lifetime discount” mean?
I invest in U.S. stocks. Is DSR for me?
PRO or Regular?
Are these stock recommendations?
Everybody deserves a stress-free retirement
Tired of guessing what the next headline will do to your portfolio? It does not have to be this way.
With DSR, you have a process, clarity, and a portfolio of holdings you trust. When a stock drops, you know your rule.
The lifetime discount ends Monday, September 28
Join DSR PRO Now Join DSR Regular
60-day money-back guarantee · Price locked in for life
DSR provides education and tools for DIY investors. Nothing on this page or inside the membership is personalized investment, tax, or legal advice. Dividends are not guaranteed and past performance does not predict future results. Do your own due diligence.